Own the fan relationship. Or rent it back from someone who took it.
VIP is the private, AI-personalized fan platform for professional teams that want their fans, their data, and their economics back.
Request a Private BriefingYour team built a hundred-year relationship. The RSN took it in thirty.
For most of your team's history, you didn't have a fan — you had a city. Generations of season-ticket holders, grandfathers in jerseys their grandsons now wear, a radio broadcast on the drive home from every road win.
Then the regional sports network arrived with a check. You took it. Everyone did. The check got bigger every renewal cycle, so nobody asked what was being traded for it.
What was being traded was the fan relationship. Their data went to the RSN. Their viewing behavior went to the RSN. Their email, their payment information, their engagement patterns — all of it went to a company the fan had never heard of and the team didn't control.
Now the RSN is gone or going. The check is shrinking or stopping. And when you reach out to the fans who built your franchise, you realize the people you thought you knew — you never really did.
You don't own your fans. You rent them back from a distributor on a lease that's expiring.
Take it back. Personalized. Private-label. Underwritten.
VIP gives your team a direct, AI-personalized experience that looks like you, sounds like you, and is you — across every screen your fans carry.
Mobile. Connected TV. Second-screen during the game. Post-game, pre-game, off-season. Wherever your fans are, you're there. In your brand. On your terms. With their data flowing back to you, not to someone in the middle.
We take the risk on the outcome. Profit-share model, calibrated to your market. Minimum guarantees underwritten by institutional capital. If we don't win, you don't win.
Your team. Your fans. Your data. Your revenue.
Four revenue stacks. One data foundation underneath. All yours.
Most fan platforms run a flat economic model — one revenue line, one data silo, one vendor managing all of it. VIP runs a five-level stack where every layer compounds the one below it, and the whole thing is driven by fan-journey data objects that put the right offer in front of the right fan at the right moment.
1. Verified attribution on personalized ads.
Every impression, every click, every conversion — tracked back to the fan and proven out to the advertiser. No vanity metrics. No black-box reporting. Regional and national brands finally get a media buy they can defend to their CFO. And because the attribution is verified, the per-impression yield climbs with every campaign.
2. Subscription tiers.
Direct-to-fan. Team-branded. Priced to your market, not to a national bundle. Monthly, annual, playoff-only, premium concierge tiers — whatever your fan base supports. Revenue accrues to you. Churn data informs the ad layer. The platform learns what your fans will pay for before you have to guess.
3. Regional direct sponsor integrations.
Local and regional brand partners plug directly into the fan experience — personalized by cohort, not broadcast to everyone. A restaurant chain targets the fan base that actually drives past their locations. An auto dealer reaches the segment that's in-market this quarter. Sponsors pay more because the integration is contextual and measurable. You renew them because the numbers hold up.
4. Contextual commerce.
Sweeps. Shoppable TV. In-game offers tied to the moment they matter. Every commerce opportunity — ticketing, merchandise, partner offers, concessions pre-order, second-screen buys — gets presented by agentic data objects that understand where each fan is in their journey with your team. The fan doesn't get sold to. The fan gets served the thing they were already looking for.
5. Data as the foundation (not a revenue line).
We don't sell your data. We use it to lift per-minute yield across the four stacks above. Every interaction your fans have with the platform makes the next interaction more valuable — more relevant ads, more converting subscriptions, more productive sponsors, more contextual commerce. Fan LTV compounds because the data compounds. And the data stays yours, permanently.
Four revenue stacks. One data foundation. One platform. One check. Yours.
Reduce vendor count. Don't add workload.
We're private-label infrastructure. We integrate with the systems your team already runs — ticketing, CRM, merchandise, mobile, sponsor reporting, local and national media partners. We don't replace them. We connect them and add the intelligence layer that makes them worth more together than apart.
Your brand is the product. Our technology is invisible. The fan downloads an app that says your team on it, watches a broadcast that looks like your team produced it, gets personalized content that feels like your team sent it. Because, functionally, you did.
Your front office doesn't add headcount. Your COO doesn't take on another platform to manage. Your CTO doesn't inherit a new stack to maintain. We run the operation. You run the team.
We're the infrastructure. You're the brand.
The things we won't do are the things that matter most.
Most of the pitches you've heard in the last twenty-four months want to take something from you. Your rights. Your data. Your brand. Your front-office control. Your relationship with the fan who pays the bills.
We don't do any of that. Not as a favor. As a principle.
No IP surrender.
Your video rights stay yours. We deliver them; we don't own them.
No data handover.
First-party fan data is yours. We use it to lift yield across the stack; we never sell it, license it, or pass it to a third party.
No front-office control.
Product decisions, brand decisions, roster-facing decisions — yours, always.
No bundled audiences.
Your fans are your fans. We don't cross-monetize them against another team, another league, or somebody's DTC service you've never heard of.
No opaque pricing.
Minimum guarantees and profit pass, calibrated market-by-market. Professional credit underwriting process and systems. You see the math because you share the math.
We go at risk. On purpose.
Most technology vendors bill you whether your fans show up or not. We don't work that way. We price each engagement as a minimum guarantee plus a profit-share pass, calibrated market-by-market to the fan economics of your specific team.
Our minimum guarantees are underwritten by institutional capital. We share the risk because we share the math. When your fans win, you win. When you win, we win. When nobody wins, we eat it — not you.
Your finance team can diligence the structure. Your CFO can stress-test the economics. Your board can sleep at night. Professional credit underwriting process and systems. We brought the capital discipline. You bring the team.
If we don't win, you don't win.
Operators who've been in your chair. Capital that stands behind the work.
We're not a consulting firm. We're not a technology vendor pitching teams we've never worked with. We're athletes turned media operators turned digital technologists, and we've been every one of those seats in professional sports and premium video.
Three Emmys. Three thousand hours of television produced. Eight patents. A ten-year patent lawsuit against one of the largest platforms on the internet — won. Former CTO of a top-five media company. Pioneers of a social TV network backed by one of the biggest names in entertainment. Two West Point Division I athletes.
Our first board member is Mark Greenberg.
Founding CEO of EPIX. Seventeen years at Showtime, where he personally produced four of the five biggest pay-per-view events in cable history. Eight years at HBO. Chair of USC Annenberg's Board of Councilors.
He is one of the very few people alive who has personally built premium multi-platform video and personally run premium live sports rights at the highest level. He joined our board because he's seen this movie before — and he knows how it ends.
Our minimum guarantees are underwritten by institutional capital.
We share the risk because we share the math.
Operator credibility. Capital credibility. At risk, on purpose.
A thirty-minute conversation about your market, not a pitch deck we ran for the last team we met.
No deck we've ever shown is the same twice. When you request a briefing, we spend the thirty minutes before the call looking at your specific situation — your market, your current rights position, your RSN exposure, your fan base, your competitive landscape.
Then we walk you through what VIP would look like for your team specifically. Which of the stacks move the needle first. What the minimum guarantee range is for a team in your market. What the profit pass looks like in year one, year three, year five.
If it's not a fit, we'll tell you in the first ten minutes and save everybody's afternoon. If it is a fit, the next meeting is with your finance team and our underwriters. No long sales cycles. No dancing.
Short form. Routes to the founders. We respond within 48 hours.
Fans first. Teams always.
Where every fan's a VIP.
At risk, on purpose.