Finally, a live-sports media buy you can measure — and defend to your CFO.
VIP gives regional and national brands verified attribution, addressable delivery, and contextual activation across the fan experiences teams run directly — so every dollar you spend on live sports can be tracked, optimized, and proven out.
Request a Private BriefingRegional sports spend has been measured on promises for twenty years. Those days are over.
For most of its history, live-sports advertising was sold the same way: top-of-funnel reach, panel-based ratings, post-campaign reports built from assumptions, and a handshake that said "trust us, it worked." Regional sports networks sold you a broadcast. You paid for a guess at who was watching. Your CFO asked questions you couldn't answer.
That model didn't survive the last five years. Your digital channels now deliver fan-level attribution. Your connected-TV partners show addressable delivery. Your e-commerce stack tracks conversions down to the click. Every media line item in your plan has a measurement story — except the one the CFO cares most about, because it's the one the CEO watches on Sunday.
When RSNs collapsed, so did the last layer of convenient fiction. You're now expected to bring the same measurement rigor to live sports that you bring to every other channel — without the infrastructure that makes it possible.
No more top-of-funnel. No more proof-of-performance without the proof.
Team-direct fan platforms. Verified signals. Addressable delivery. Reserved regional inventory.
VIP is the private, AI-personalized fan platform that teams, conferences, and leagues run directly with their fans. Across mobile, connected TV, and second-screen. In the team's brand. On the team's terms. With fan identity, cross-device continuity, and verified economic signals built into the foundation.
For brands, that means live-sports inventory you can finally buy the way you buy everything else — with known cohorts, verified attribution, contextual placement, and measurement you can bring into the same dashboard as your digital, CTV, and commerce campaigns.
And because the teams on our platform operate their own fan experiences, meaningful inventory is reserved for regional sponsors who want to reach that team's market. Forty to sixty percent of VIP's ad inventory — games, shoulder content, and platform-native influencer content — is held for regional brand partners. Not sold off in national bundles. Not lost inside a network's upfront. Kept available for the brands that actually live in the team's footprint.
The attribution your CFO wants. The inventory the team wants you to have.
Four activation paths. One measurement framework underneath. All addressable. All accountable.
VIP is built on a five-level revenue stack, and four of those levels are how brands actually show up for fans. Every activation is measured against the same fan identity, across every surface, with attribution that flows back to your campaign dashboard — not a network's end-of-quarter PDF.
1. Personalized, addressable advertising.
Targeted addressable CTV and mobile inventory inside the team's live broadcast, shoulder programming, and on-demand experiences. Cohorts built from verified fan behavior, not third-party panels. Every impression, every click, every conversion tracked back to the fan and proven out to you. Per-impression yield climbs as campaigns learn, because the attribution is real.
2. Contextual commerce activation.
Sweeps. Shoppable TV. In-moment offers during live play. Ticketing, merchandise, partner product placements, food and beverage — every commerce opportunity positioned by agentic data objects that know where the fan is in their journey with the team. Your brand gets served to a fan at the moment they're most receptive, not dropped on them at the moment you had inventory to fill.
3. Regional direct sponsor integrations.
Forty to sixty percent of VIP's ad inventory is reserved for regional partners — the brands inside the team's market footprint who should never have been competing with a national bundle in the first place. Cohort-level targeting, personalized placement, and measurement that lets you prove local performance to a regional CFO. A restaurant chain reaches the alumni cohort in its footprint. A regional bank reaches the in-market fan segment. An auto dealer reaches the ready-to-buy cohort when they're ready. Sponsors renew because the numbers hold up.
4. Subscription-adjacent brand presence.
Team-branded subscription tiers — mobile, CTV, premium concierge — provide brand partners with high-affinity, low-friction placement inside the moments fans are most engaged. Not takeovers. Not disruption. Brand presence built into the fabric of the experience, in ways fans recognize as part of how their team shows up.
Four activation paths. One measurement framework. Every dollar accountable.
Four activation paths. One measurement framework. Every dollar accountable.
Signals your stack can consume. Attribution your CFO will accept.
Every VIP activation runs on top of a unified fan intelligence layer. Cross-device identity stays persistent from mobile to connected TV to second-screen to venue. Session continuity means your exposure and conversion signals actually line up across surfaces. Verified economic signals flow into your existing measurement partners — clean room environments, identity resolution vendors, mixed-media modeling providers — without the data-shape wrestling matches your agency is used to.
Addressability is built in. Cohorts come from verified first-party fan behavior, not inferred third-party panels. Attribution is built into the platform at the signal layer — not bolted on at the reporting layer after a campaign is done.
The reporting you get out of VIP is the same reporting the team and the league use to operate their own business. Same signals. Same framework. Same truth. Your campaign is inside a measurement system designed for an institutional buyer to underwrite, not a network to defend.
Observable. Verifiable. Addressable. Accountable.
Live-sports inventory you actually want to buy — because the team wants you to have it.
Most "sports inventory" you've been offered was built for somebody other than the team. Built for a network's upfront. Built for a distributor's bundle. Built for a platform that didn't know the fan and didn't care if you reached them. The team was paid to provide the game and then cut out of the rest of the conversation.
VIP inventory is different because it runs on a platform the team operates. The team wants regional sponsors in the mix. The team wants their fans to see brands that belong in their market. The team wants the attribution to work, because the team's own economics depend on it.
When the team wins, the brand wins. When the brand wins, the team re-invests. When the fan gets relevant, well-placed commercial experiences, the whole thing compounds. There is no network in the middle taking the margin and the data.
Aligned with the team. Aligned with the fan. Aligned with your campaign.
The things we won't do are why serious brands can buy this with confidence.
A brand's media budget is somebody's job, somebody's career, somebody's signature on a reconciliation document. The guardrails around how VIP works with brands exist because serious marketers cannot afford to be surprised.
No vanity metrics.
Every campaign reports on verified signals tied to real fan identity. No blended panel estimates dressed up as conversions. No "engagement" numbers that don't map to anything your CFO recognizes.
No data laundering.
VIP does not sell fan data, and your campaign does not get access to raw fan-level data. You get the cohorts, the outcomes, and the measurement you need — the teams keep the underlying relationship with the fan.
No inventory bait-and-switch.
The regional inventory reserve — forty to sixty percent of VIP's slots held for regional brand partners — is a structural commitment, not a pitch-deck number. Regional brands get access because the system was designed that way.
No forced bundling.
Buy the path that fits your objective. Regional brands buy regional. National brands buy national. Commerce activators buy commerce. You are never forced to take a channel you don't want in order to access one you do.
No opaque pricing.
Rate cards, yield models, and activation economics are transparent to the brand, the team, and the league. Professional, auditable pricing — the way every other digital channel in your plan already works.
One conversation with us reaches the teams you want to activate with — without thirty parallel negotiations.
VIP deploys across professional teams, conferences, and universities. A brand that wants to activate across a set of those properties can do it through VIP — one contract, one measurement framework, one integration, one reconciliation — instead of thirty different MSAs with thirty different vendors behind thirty different teams.
Regional brands can activate inside the specific team or conference that matters to their footprint. National brands can activate across the VIP footprint, with cohorting and creative personalization handled at the market level. Commerce activators can plug into contextual commerce paths across the platform. Your media plan doesn't get more complex — it gets simpler.
Your agency can plug VIP into existing measurement workflows without rebuilding its stack. Your media partners can receive signals in the formats they already consume. Your legal team sees a single set of clean, modern data terms — not the thirty flavors of "it's complicated" they got used to from RSNs.
One integration. Every team. Every activation path. Every measurement standard.
Operators who've been on your side of the table. Capital that stands behind the work.
We're not a media seller dressed up as a tech company. We're athletes turned media operators turned digital technologists, and we've spent every one of those seats inside the measurement problems that brands live with every day.
Three Emmys. Three thousand hours of television produced. Eight patents. A ten-year patent lawsuit against one of the largest platforms on the internet — won. Former CTO of a top-five media company. Pioneers of a social TV network backed by one of the biggest names in entertainment. Two West Point Division I athletes.
Our first board member is Mark Greenberg.
Founding CEO of EPIX. Seventeen years at Showtime, where he personally produced four of the five biggest pay-per-view events in cable history. Eight years at HBO. Chair of USC Annenberg's Board of Councilors.
He is one of the very few people alive who has personally built premium multi-platform video and personally run premium live sports rights at the highest level. He joined our board because he's seen this movie before — and he knows how it ends.
Our minimum guarantees are underwritten by institutional capital.
We share the risk because we share the math.
Operator credibility. Capital credibility. At risk, on purpose.
A thirty-minute conversation about your objectives — not a generic ad-tech deck.
No briefing we've ever given is the same twice. When your brand or your agency requests one, we spend the thirty minutes before the call looking at your specific situation — your footprint, your campaign objectives, your current live-sports spend, your measurement partners, and what's failed to work in the past.
Then we walk you through what VIP activation would look like for your brand specifically. Which of the four paths move the needle first. What inventory is available in your footprint. How the measurement plugs into your existing stack. What year one looks like — and what year three looks like when the signals start compounding.
If it's not a fit, we'll tell you in the first ten minutes. If it is a fit, the next meeting is with your media and measurement leads. No long sales cycles. No dancing.
Short form. Routes to the founders. We respond within 48 hours.
Fans first. Teams always.
Where every fan's a VIP.
At risk, on purpose.