League stronger. Teams stronger. Fans stronger. All at the same time.
VIP is the private, AI-personalized fan platform that lets every team in an association operate a world-class direct-to-fan business — while the league gains unified, first-party fan intelligence across every market. Grow together. Keep everything that already works.
Request a Private BriefingThe old distribution model broke in public. The new one is being built team by team, league by league, right now.
Regional sports networks collapsed. National rights deals no longer reach the fan you thought they reached. Streaming carved your audience into slivers that don't add up to the whole. Your teams feel it in local media revenue. Your sponsors feel it in attribution. Your fans feel it when they can't find the game.
At the same time, the teams that move fastest are building direct-to-fan operations that the league office didn't plan and can't see. First-party data is accumulating in silos. Fan identity lives in a dozen different systems that don't talk to each other. The league knows less about its own fans than a handful of platforms that never paid a rights fee.
Every commissioner's office in professional sports is solving the same equation: how do we rebuild direct distribution, modernize measurement, and unify fan intelligence — without taking anything away from the teams that make the enterprise worth building in the first place.
The league doesn't need to win against its teams. It needs to win with them.
A team-operated platform that produces league-quality first-party fan intelligence — and strengthens the vendors you've already chosen.
VIP is a private, AI-personalized fan platform, deployed at the team level, under each team's brand and control. Every team gets a modern direct-to-fan operation: mobile, connected TV, second-screen, commerce, sponsorship, and subscription. Every team keeps its identity, its data, and its relationship with its own fans.
Underneath the team-branded experience sits a shared intelligence engine — a standardized, verifiable layer that converts fan activity into signals the league, the teams, and the league's partners can actually use. Cross-device identity. Session continuity. Persistent fan profiles. Verifiable attribution. Unified measurement across markets, across surfaces, and across every way a fan shows up for the game.
The result is a league that knows its fans for the first time — not by scraping them, not by bundling them, not by taking control from the teams that built the relationships, but by having better feedstock flowing up from a team-operated system that was designed from day one to serve both directions.
Better for the teams. Better for the league. Better for every partner you've already chosen.
Teams operate the platform. The league and its owners share in the upside. Nobody loses what they already own.
VIP deploys at the team level through a purpose-built financial vehicle for each team's engagement — structured so the team controls the experience, the league shares in the economic outcome, and the league's owners share in the asset. Minimum guarantees are underwritten by institutional capital. Profit-share passes are calibrated to each team's specific market. The league's participation is built into the structure, not bolted on after.
This matters because it aligns the three seats that have to move together — team, league, and capital — on the same side of the table. The team takes no downside risk on its direct-to-fan build. The league gets unified intelligence across markets without having to operate a central platform. The fan gets a team-branded experience that finally feels like it came from the team.
Professional credit underwriting process and systems. Your commissioner's finance staff, your owners' finance staff, and any third-party diligence firm can see the math — because we share the math.
Team-operated. League-benefiting. Capital-backed. All in one structure.
Four revenue stacks, one data foundation — running at every team, aggregating for every association.
VIP runs a five-level stack where every layer compounds the one below it, driven by fan-journey data objects that put the right offer in front of the right fan at the right moment. At the team level, each layer produces revenue. At the league level, the same layers produce standardized intelligence that makes every league-wide program — media deals, sponsor programs, commerce partnerships, international distribution — measurably better.
1. Verified attribution on personalized ads.
Every impression, every click, every conversion — tracked back to the fan and proven out to the advertiser. Regional and national brands finally get a media buy they can defend. At the league level, advertisers stop paying for top-of-funnel guesses and start paying for verified, addressable outcomes. Your national sponsor programs get measurement that matches what your digital-native competitors already offer.
2. Subscription tiers.
Direct-to-fan. Team-branded at the team level. League-branded where the league already operates subscription products. Monthly, annual, playoff, international, all-access — calibrated to each market's economics. Churn and retention data flows up in standardized form, so the league can finally see subscription behavior across the whole association instead of reading different dashboards from different vendors.
3. Regional direct sponsor integrations.
Local and regional brand partners plug directly into each team's fan experience — personalized by cohort, not broadcast to everyone. At the league level, the same framework gives league-wide sponsors a unified measurement standard across every market. Your national partners stop hearing different attribution stories from thirty different teams. They hear one story, proven out consistently.
4. Contextual commerce.
Sweeps. Shoppable TV. In-game offers. Ticketing, merchandise, partner offers — every commerce opportunity presented by agentic data objects that understand where each fan is in their journey with their team. League-wide commerce vendors already plugged into your ecosystem get better feedstock flowing in, better placement context, and cleaner attribution coming out. The partners you've already chosen become more effective inside VIP than they are anywhere else.
5. Data as the foundation (not a revenue line).
We don't sell your data. We don't sell your teams' data. We use it to lift per-minute yield across the four stacks above and to give the league the unified, standardized first-party intelligence it has never been able to assemble. Fan LTV compounds at the team level. Association-wide intelligence compounds at the league level. Data stays with the teams and the league, governed under the agreements that already exist between them.
Four revenue stacks. One data foundation. Team-operated. League-unified.
Every association already has world-class partners. VIP is the layer that makes them work better together.
Every professional league operates inside an ecosystem of chosen vendors — ticketing, merchandise, commerce, advertising technology, content distribution, data services, production. These relationships were built over years, negotiated at scale, and are often central to how the league funds and operates its business.
VIP is not a replacement for any of that. VIP is the intelligence and identity layer that sits above it. Our platform plugs into the league's existing partner stack and makes each of those partners more effective — because cross-device fan identity, session continuity, and verified economic signals are the missing inputs every one of those vendors has been asking for.
Ticketing partners get better conversion and better retention. Merchandise partners get contextual placement and fan-level attribution. Advertising partners get verifiable, addressable signals instead of panel-based estimates. Content distribution partners get cross-device continuity that their own systems can't produce alone. The league's carefully chosen ecosystem doesn't get disrupted. It gets upgraded.
We don't replace the partners you've already chosen. We make them worth more.
Reduce complexity. Don't add operating burden. Don't centralize what the teams should run.
VIP is private-label infrastructure at the team level and a unified intelligence framework at the league level. Each team operates the experience. The league operates the governance. We operate the machinery.
Your commissioner's office doesn't inherit a platform to run. Your league's digital team doesn't have to build cross-team identity, cross-device continuity, or standardized attribution — it shows up as a byproduct of how the system was designed. Your existing league-wide partners get cleaner inputs and produce better outputs. Your teams get a modern direct-to-fan operation without adding headcount or overhauling their front office.
Brand control stays with the teams. Governance stays with the league. Capital stays with the institutions that underwrite the guarantees. Everybody does what they do best.
Team-operated. League-unified. Nobody does anybody else's job.
The things we won't do matter more for a league than they do for a single team.
An association has to protect the balance between what the league office runs and what the teams run. Get that wrong as a vendor and you break the thing that makes the enterprise work. The things VIP will not do are not caveats. They are the foundation of why a commissioner's office can put this on the table with member owners.
No IP surrender.
League rights stay with the league. Team rights stay with the teams. The boundary between them is governed by the agreements that already exist. We deliver the experience; we don't own the assets.
No data handover.
First-party fan data is the league's and the teams', governed by existing league data policies and team agreements. We use it to lift yield and produce unified intelligence; we never sell it, license it, or pass it to a third party the league hasn't approved.
No centralization by the back door.
We do not shift control from teams to the league office, or from the league office to us. Every operational responsibility stays where the league and its members already decided it should live.
No bundled audiences.
League fans are league fans. Team fans are team fans. We do not cross-monetize them against another league, another property, or somebody's DTC service the commissioner's office has never heard of.
No opaque pricing.
Minimum guarantees and profit pass, calibrated market-by-market. Professional credit underwriting process and systems. Your finance staff, your owners' finance staff, and any third-party diligence firm can see the math because we share the math.
Operators who've been in your ecosystem. Capital that stands behind the work.
We're not a consulting firm. We're not a technology vendor pitching leagues we've never worked with. We're athletes turned media operators turned digital technologists, and we've been every one of those seats in premium video and live sports.
Three Emmys. Three thousand hours of television produced. Eight patents. A ten-year patent lawsuit against one of the largest platforms on the internet — won. Former CTO of a top-five media company. Pioneers of a social TV network backed by one of the biggest names in entertainment. Two West Point Division I athletes.
Our first board member is Mark Greenberg.
Founding CEO of EPIX. Seventeen years at Showtime, where he personally produced four of the five biggest pay-per-view events in cable history. Eight years at HBO. Chair of USC Annenberg's Board of Councilors.
He is one of the very few people alive who has personally built premium multi-platform video and personally run premium live sports rights at the highest level. He joined our board because he's seen this movie before — and he knows how it ends.
Our minimum guarantees are underwritten by institutional capital.
We share the risk because we share the math.
Operator credibility. Capital credibility. At risk, on purpose.
A thirty-minute conversation about your association — not a generic league deck.
No briefing we've ever given is the same twice. When your commissioner's office requests one, we spend the thirty minutes before the call looking at your specific situation — your current media footprint, your existing league-wide partner ecosystem, your teams' current direct-to-fan maturity, and where unified first-party intelligence would move the needle first.
Then we walk you through what VIP would look like for your association specifically. Which teams are strong candidates for a first deployment. How the league's existing partners plug in and what they gain. What the economic structure looks like for the teams, for the league, and for your owners. What the first year, third year, and fifth year look like across the association.
If it's not a fit, we'll tell you in the first ten minutes. If it is a fit, the next meeting is with your finance staff and your senior media leadership. No long sales cycles. No dancing.
Short form. Routes to the founders. We respond within 48 hours.
Fans first. Teams always.
Where every fan's a VIP.
At risk, on purpose.