Your athletic department just became a business. Your conference just became an operating company. We built the infrastructure underneath both.
VIP is the private, AI-personalized fan platform for universities and conferences turning traditionally non-profit athletic operations — and traditionally distribution-dependent media rights — into sustainable, fan-owned revenue. Without surrendering IP, brand, or institutional control.
Request a Private BriefingThe House settlement ended the amateurism era. The RSN collapse ended the easy-distribution era. Nobody handed either of you the new business plan.
In June of 2025, the House v. NCAA settlement turned every Division I athletic department into something it was never designed to be: a profit center with real employees, real revenue obligations, and a revenue-sharing cap that escalates for a decade.
At the same time, the conference media landscape reset. Regional sports networks collapsed. National carriage contracted. Streaming fractured the audience. The next rights cycle — for every conference, at every level — is going to look nothing like the last one. Commissioners who used to negotiate one big check are now architecting portfolios, direct-to-fan channels, and hybrid distribution strategies their predecessors never had to build.
Your president is now the owner of a business. Your athletic director is now the CEO of a P&L. Your commissioner is now running what amounts to a media operating company — with member schools as shareholders, fans as customers, and sponsors as business partners. Compliance, governance, trustees, legislatures, and member-school presidents are all asking questions that didn't exist eighteen months ago.
Roughly ninety-five percent of existing media revenue concentrates in football and men's basketball. The other twenty sports need a new economic story, fast. Donor fatigue is real. NIL fatigue is real. Tuition isn't going to absorb the new costs. Cutting sports creates Title IX problems. Conference reshuffling created travel costs nobody budgeted for. The math is moving against you, and the market is moving faster than the governance.
You inherited a business with no infrastructure. The clock started in June.
A fan platform that turns institutional loyalty into recurring revenue — across all your sports, not just the two that pay the bills.
Your university has something the pros would kill for: a fan base with fifty years of institutional loyalty, an alumni network that spans generations and geographies, and a regional identity that most franchises spend decades trying to manufacture.
VIP gives you the infrastructure to monetize that loyalty directly, in your brand, on your terms. A private, AI-personalized fan experience across mobile, connected TV, and second-screen. Built for the alum in Tampa who can't get your games, the local fan who hasn't renewed season tickets in three years, and the recruit's family who wants every highlight of every sport you field.
We take the risk on the outcome. Profit-share model, calibrated to your market and your athletic department's economics. Minimum guarantees underwritten by institutional capital. If we don't win, you don't win.
Your school. Your fans. Your data. Your revenue. All twenty-plus sports.
The platform your member schools can't build alone — but can share without losing their identity.
A conference is a collection of institutions that compete on the field and cooperate off it. The economics only work when cooperation generates more than each school could produce alone. That used to be a rights check from a national network. That math is changing.
VIP gives a conference the infrastructure to unify fans across its member schools — without flattening any single institution's brand, data, or identity. Every school keeps its own private-label experience. The conference gets a unified data foundation underneath, unified attribution for national and regional sponsors, and a distribution stack that doesn't depend on a single linear carriage partner.
Your member schools don't each build a media company. Your conference doesn't inherit twelve vendor contracts. You get one platform, one data foundation, one set of sponsor measurements, and revenue that flows back to member institutions under whatever governance structure your commissioner's office already runs.
We go at risk at the conference level, the school level, or both. Minimum guarantees underwritten by institutional capital. Profit pass calibrated to the conference's footprint, its member-school economics, and its specific media position. Your member presidents can see the math because you share the math.
One conference. Many schools. One platform underneath. Every brand intact.
Four revenue stacks. One data foundation underneath. Built for athletic departments and conferences that have to monetize more than football.
VIP runs a five-level stack where every layer compounds the one below it, driven by fan-journey data objects that put the right offer in front of the right fan at the right moment. For a university, the stack gives the non-revenue sports an economic model without cannibalizing football or basketball. For a conference, the same stack runs across member schools — unified where it helps, separated where it matters.
1. Verified attribution on personalized ads.
Every impression, every click, every conversion — tracked back to the fan and proven to the advertiser. Regional and national brands get a media buy they can defend. Because the attribution is verified, per-impression yield climbs — which matters especially for the twenty sports that don't carry a linear broadcast, and for the second-tier conference inventory that national networks never valued properly.
2. Subscription tiers.
Direct-to-fan. School-branded or conference-branded. Priced to your alumni base and local market. Monthly, annual, all-access, sport-specific — whatever your fan base supports. Revenue accrues to the institution, the conference, or both, depending on how the governance is structured. Every out-of-state alum who pays to watch volleyball is a subscription the old model never captured.
3. Regional direct sponsor integrations.
Local and regional brand partners plug directly into the fan experience — personalized by cohort, not broadcast to everyone. A regional bank reaches the alumni cohort in its footprint. An auto dealer targets the in-market fan segment. A conference-wide sponsor reaches every member school's cohort with a single measurement framework underneath. Sponsors renew because the numbers hold up. This is how the non-revenue sports start paying for themselves.
4. Contextual commerce.
Sweeps. Shoppable TV. In-game offers. Ticketing, merchandise, partner offers, concessions — every commerce opportunity presented by agentic data objects that understand where each fan is in their journey with your program. A parent buying a jersey during a recruit's commitment. An alum buying tickets the day their team gets ranked. A conference-tournament viewer buying a travel package the moment a bracket comes out. Served, not sold to.
5. Data as the foundation (not a revenue line).
We don't sell your data. We use it to lift per-minute yield across the four stacks above. Every interaction your fans have with the platform makes the next interaction more valuable. Fan LTV compounds because the data compounds. Data stays yours, permanently — protected in the institutional systems your university and your conference already govern.
Four revenue stacks. One data foundation. One platform. One check. Yours.
Reduce vendor count. Don't add workload. Don't hire a media company. Don't ask a conference office to staff one either.
You don't need to build a twenty-four-seven media operation inside your athletic department. You don't need to staff one inside your conference office. You don't need to hire a chief digital officer at every member school. The athletic departments and conferences that tried that road are finding out how expensive it is.
VIP is private-label infrastructure. At the school level, we integrate with the systems your athletic department already runs — ticketing, CRM, merchandise, licensing, institutional advancement, local and conference media partners. At the conference level, we integrate with the systems your commissioner's office already runs — member-school data sharing frameworks, sponsorship governance, distribution agreements, tournament operations. We connect them and add the intelligence layer that makes them worth more together than apart.
Your brand is the product — at every tier. The fan downloads an app that says your school on it, watches a broadcast that looks like your athletic department produced it, gets personalized content that feels like your school sent it. The conference brand shows up where the conference brand belongs — tournaments, cross-school content, shared sponsor moments — and disappears where it doesn't. Our technology is invisible. Your institution's identity is not.
Your AD doesn't add a media company to their org chart. Your commissioner doesn't add one to theirs. Your CFOs don't inherit another vendor contract. Your CIOs don't take on another system to secure. We run the operation. You run the institution.
We're the infrastructure. You're the institution. And the conference.
The things we won't do matter more for a university and a conference than they do for a franchise.
A professional team answers to an owner. A university answers to trustees, faculty governance, a Title IX officer, an NCAA compliance apparatus, donors, alumni, students, and a state legislature. A conference answers to member presidents, member athletic directors, and the governance bodies sitting above all of them. The things a vendor isn't allowed to do with your institution's or your conference's assets are not a minor matter. They're the entire conversation.
No IP surrender.
Your broadcast rights, name, marks, likeness rights, and conference-held rights stay where they belong — with the institution or with the conference, governed by the agreements that already exist between them. We deliver the experience; we don't own the assets.
No data handover.
First-party fan data is yours, governed by your institutional and conference data policies. We use it to lift yield across the stack; we never sell it, license it, or pass it to a third party. Member schools do not become an audience product for somebody else.
No institutional control.
Brand decisions, editorial decisions, compliance decisions, governance decisions — yours, always. We build nothing that puts NCAA standing, Title IX compliance, or conference bylaws at risk.
No bundled audiences.
Your alumni, your donors, your fans, your member schools' fans — all yours. We don't cross-monetize them against another school, another conference, or somebody's DTC service you've never heard of.
No opaque pricing.
Minimum guarantees and profit pass, calibrated market-by-market. Professional credit underwriting process and systems. Your CFO, your member presidents, and your commissioner's staff can see the math because we share the math.
We go at risk. On purpose. Because asking a university or a conference to take more risk right now is the wrong answer.
Most technology vendors bill your athletic department — or your conference office — whether your fans show up or not. We don't work that way. We price each engagement as a minimum guarantee plus a profit-share pass, calibrated market-by-market to the fan economics of your specific institution or the footprint economics of your specific conference.
Our minimum guarantees are underwritten by institutional capital. We share the risk because we share the math. When your fans win, you win. When you win, we win. When nobody wins, we eat it — not your athletic department, not your conference office, not your member schools' general funds, not your tuition base.
Your CFO, your finance committee, your commissioner's finance staff, and your member presidents can diligence the structure. Your trustees and your conference board can stress-test the economics. Professional credit underwriting process and systems. We brought the capital discipline. You bring the institution — and the conference.
If we don't win, you don't win. And your general fund stays out of it.
Operators who've been in your chair. Capital that stands behind the work.
We're not a consulting firm. We're not a technology vendor pitching schools and conferences we've never worked with. We're athletes turned media operators turned digital technologists, and we've been every one of those seats in premium video and live sports.
Three Emmys. Three thousand hours of television produced. Eight patents. A ten-year patent lawsuit against one of the largest platforms on the internet — won. Former CTO of a top-five media company. Pioneers of a social TV network backed by one of the biggest names in entertainment. Two West Point Division I athletes who know what a non-revenue sport feels like from the inside.
Our first board member is Mark Greenberg.
Founding CEO of EPIX. Seventeen years at Showtime, where he personally produced four of the five biggest pay-per-view events in cable history. Eight years at HBO. Chair of USC Annenberg's Board of Councilors.
He is one of the very few people alive who has personally built premium multi-platform video and personally run premium live sports rights at the highest level. He joined our board because he's seen this movie before — and he knows how it ends.
Our minimum guarantees are underwritten by institutional capital.
We share the risk because we share the math.
Operator credibility. Capital credibility. At risk, on purpose.
A thirty-minute conversation about your institution or your conference — not a generic NCAA deck.
No briefing we've ever given is the same twice. When you request one, we spend the thirty minutes before the call looking at your specific situation. For a university: your conference, your revenue position, your alumni footprint, your current media arrangements, your cap exposure under the revenue-share framework. For a conference: your member composition, your distribution agreements, your national and regional sponsor footprint, your tournament economics, and your positioning in the next rights cycle.
Then we walk you through what VIP would look like for your athletic department or your conference specifically. Which of the stacks move the needle first. What the minimum guarantee range looks like for a program or a conference in your classification. What the profit pass looks like in year one, year three, year five.
If it's not a fit, we'll tell you in the first ten minutes. If it is a fit, the next meeting is with your CFO and your finance staff — or your commissioner's senior team. No long sales cycles. No dancing.
Short form. Routes to the founders. We respond within 48 hours.
Fans first. Teams always.
Where every fan's a VIP.
At risk, on purpose.